There are two ways we recommend to run Windows 10 on a Mac: The only advantage of buying a Windows 10 license previously was that it allowed you to customize the look of Windows such as the desktop wallpaper, lock screen, styling, removal of watermarks etc.
In fact you can no longer even buy a Windows 10 license from Microsoft anymore. Microsoft doesn’t actually require users to activate Windows 10 with a product key unless you want to customize the look of it.